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Whilst names such as Li Jiaqi or Mr.bags may not mean much to the average western consumer, they wield astounding influence in the China market. As prominent key opinion leaders (KOLs), they’re an integral part of a phenomenon that’s transformed Chinese social media and marketing. With millions of followers and high levels of trust, unlocking the potential of China’s KOL economy is essential for brands in the China market. 

Yet, there appear to be many challenges to doing so. So join our webinar to learn how to avoid these pitfalls and dig deeper into how data can efficiently empower fashion, luxury, and beauty brands to do industry benchmarks better and measure your marketing campaigns in China. 

Webinar Agenda

Speech: Trends and challenges when doing China KOL Marketing 

Live Demo: How to win with a Data-driven Influencer Marketing Strategy in China with KOL Analytics and a SaaS platform?
>> How to measure and find the best KOLs for your brand?
>> How to discover your competitive landscape to improve your strategy? >> Benchmarking your strategy in China against competitors.
>> Deep dive into your plans with our influencer marketing experts
>> Quickly and efficiently measure your KOL Marketing results

Q&A

Speakers

Kim Leitzes
Managing Director of Asia Pacific at Launchmetrics

Kim Leitzes is a pioneer in the Chinese Influencer Marketing (KOL) industry. In 2011, she founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020. Prior to founding PARKLU, Kim was an investment banker, strategy executive and consumer & retail analyst in New York. Kim holds a Bachelor’s degree in Economics from The Wharton School of the University of Pennsylvania.

Sarah Ouyang
Senior Regional Account Manager

7 years of SaaS company experience, Sarah Ouyang is familiar with marketing strategy, Influence marketing, Chinese social media, and China marketing. She has empowered brands around the world with better technology and practical strategies for successful influencer marketing, especially for the luxury, beauty, and Fashion industries.